Post by shakilahamed on Feb 3, 2024 4:36:41 GMT
Whether your email arrives smoothly in your subscribers' inbox depends on many relevant factors. Here are the most important ones: 1.- Sender Reputation This concept is the evaluation by email providers, such as Gmail, Yahoo or Outlook, of the trustworthiness and trustworthiness of a specific sender in terms of what they send, how they send it, and to whom they send it. It is based on several factors: the deliverability rate of emails, number of complaints from recipients and the level of activity of the sender. The reputation that third-party service companies in the world of email marketing,
such as blacklists, may assign to your domain and IPs also has an nfluence. A high sender reputation is essential to ensure that emails reach the inbox instead of the spam folder Mobile Phone Number or are blocked, bounced or end up in the trash . In order to preserve a positive reputation, it is essential to adhere to certain guidelines. First of all, it is essential to send emails only to those recipients who have given their consent , implementing both single and double opt-in in your subscriber acquisition process. Likewise, it is necessary to carry out a regular analysis of the metrics of your email campaign
eliminating from your list those inactive, invalid recipients or those who have marked your emails as spam. It should be noted that the MDirector platform is responsible for automatically eliminating complaints about spam or feedback loops. 2.- Quality of the subscriber list A clean subscriber list ensures that your emails reach inboxes and avoid being marked as spam by subscribers who are not interested in receiving your communications. It is also essential to avoid having spamtraps in your database. On the other hand, applying segmentation techniques based on the characteristics and tastes of your subscribers allows you to send highly relevant messages to specific groups of subscribers interested in receiving specific content, which improves the opening and conversion rate .
such as blacklists, may assign to your domain and IPs also has an nfluence. A high sender reputation is essential to ensure that emails reach the inbox instead of the spam folder Mobile Phone Number or are blocked, bounced or end up in the trash . In order to preserve a positive reputation, it is essential to adhere to certain guidelines. First of all, it is essential to send emails only to those recipients who have given their consent , implementing both single and double opt-in in your subscriber acquisition process. Likewise, it is necessary to carry out a regular analysis of the metrics of your email campaign
eliminating from your list those inactive, invalid recipients or those who have marked your emails as spam. It should be noted that the MDirector platform is responsible for automatically eliminating complaints about spam or feedback loops. 2.- Quality of the subscriber list A clean subscriber list ensures that your emails reach inboxes and avoid being marked as spam by subscribers who are not interested in receiving your communications. It is also essential to avoid having spamtraps in your database. On the other hand, applying segmentation techniques based on the characteristics and tastes of your subscribers allows you to send highly relevant messages to specific groups of subscribers interested in receiving specific content, which improves the opening and conversion rate .